FMC and Agripac hosted internal and customer launch events for KEENALI in Babahoyo, Daule, and Guayaquil, introducing a new solution for weed management in rice cultivation. More than a product presentation, these events provided hands-on field experiences where attendees could closely observe the product’s performance, understand its mode of action, and evaluate its effectiveness under real farming conditions.
These field sessions created valuable opportunities to exchange experiences with farmers, agronomists, and commercial teams, fostering open discussions about the challenges faced by rice producers and the solutions that can add value throughout every stage of crop management.
With this launch, FMC and Agripac brought innovation directly to the field, offering tools designed to address the real needs of farmers and support more efficient crop production.